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Intellectual Capital is a fast track primer to understanding and exploiting intellectual capital. It covers the key areas of intellectual capital, from value-adding intellectual capital programmes and value capture to finding the 'hook' and setting up measures. Intellectual Capital is the most up to date book on the state of the field. It is a carefully organized introduction, filled with mini-case studies and lessons from some of the world's most successful organizations on how they have major leveraging the value of their intellectual capital a major strategic goal: Dow Chemical, Rockwell International, Clarica, Buckman Labs and Xerox. The book contains explorations of how the field has developed, discusses the key creators and practitioners, and outlines core ideas from the smartest thinkers on the subject, including Karl Erik Sveiby, Baruch Lev, Hubert Saint-Onge, Patrick Sullivan, Goran Roos and Leif Edvinsson. Intellectual Capital also provides a glossary of key concepts and a comprehensive resources guide. It is a one-stop shopping source for getting started in understanding the role, core concepts and practices of giving an organization a competitive advantage through growing and capturing the value of its intangible resources, which today form the majority of value in almost all enterprises (whether for-profit, not-for-profit, or public). "They say that good things come in small packages and Jay Chatzkel’s book Intellectual Capital is a case in point. Intellectual Capital contains a wealth of information in a tiny package. In fact, it’s worth buying the book just for the sections entitled ‘Key Insights,’ ‘Learning Points’ and ‘Case Studies.’ " Rory Chase |